Goldilocks Attribution Model
The only Multi-Touch Revenue Attribution Model built within HubSpot Marketing Pro. No other software needed.
Perfect for CROs, CEOs, and GTM Executives looking for an accurate snapshot of Marketing Revenue Attribution that doesn't break the budget.
Take your total revenue and accurately divide it into your key channels.
What stopping you from having a true multi-touch revenue model in the next two weeks?
Get the Goldilocks Model
ENTERPRISE PACKAGE
✨ 12 channels
✨ True Linear Revenue Attribution
✨ One-time purchase (no subscription)
✨ Pre-built Attribution Dashboard
✨ 2 Custom Objects for In-Person and Virtual Events
✨ 7 Workflows
✨ 86 Custom Fields
✨ ++ Offline Gifting as 13th channel
✨ ++ Channel Weighting for Revenue Calculations
✨ ++ Choose from Linear or U-Shaped Model
✨ ++ Additional Influenced Revenue Dashboard
✨ ++ Implementation Support
✨ Only 30 days to launch!
$9,950
One-Time Purchase
OWN YOUR OWN ATTRIBUTION MODEL
At less than 1/3 of the price of an annual attribution software subscription
PATH TO LAUNCH
1.Purchase. 2.Strategic Consultation. 3.Guided implementation. 4.Custom Built Extras.
5.You're Now Tracking True Multi-touch Revenue Attribution!
Created by Sarah Lane-Hawn,
MOPs Fairy and HubSpot Admin of the Year
The Goldilocks Attribution Model is built as a linear multi-touch model with emphasis on accurately attributing revenue to key channels during the marketing journey pre-opportunity, all without false double counting.
The model is perfect for SMB's looking for an affordable solution to provide Executive and Board Summaries.
Summary Exec Dashboard
One-page view of your key attribution reports for closed-won deals, activities pre-opportunity, attribution for all opened opportunities, and even MQL activity counts.
All in a simple and easy to interpret pie-chart format for optimal single-shot capture for Board decks.
Optimized Ops for Events and Partnership
Proven processes for monitoring both In Person and Virtual events via custom objects as well as a workflow designed specifically to capture impact of partnership referrals.
12 Key Channels
Content Syndication
Direct Traffic
Organic Search
Organic Social
Paid Search
Paid Social
Referral Traffic
Virtual Events
In-Person Events
Blog Views
Partner Referrals
Outbound Calls and Email Replies
Deep Architecture in a Click
7 workflows, 86 custom fields, 2 custom objects with 6 levels of dependencies all built within your own HubSpot Pro instance.
Enterprise Features
Customization You'll Love
01
Custom Channel Weighting
Consultation and support to revise the attribution calculations to vary weight of channels based on their perceived lift/investment. For example a single outbound channel engagement may be considered 2x as valuable as a blog read. We would therefore weight the revenue calculation to give each outbound activity 2x the value of a blog read.
03
Influenced Revenue Manager Dashboard
While the Executive Attribution Dashboard is phenomenal for Board Deck summaries, the manager level influenced revenue dashboard is useful for reviewing channel against channel for determining channel strategy and investment.
02
Linear or U-Shaped Model
The linear model for multi-touch attribution is a great option for organizations who are looking to get a clear interpretation of the amount of channel engagement across the customer journey. Some use-cases may prefer a U shaped model where first and last touch receive a greater portion of the credit with all remaining touchpoints sharing the remaining credit.
04
Offline Gifting - 13th Channel
With offline gifting as a powerful tool in your arsenal this 13th channel can be added to your attribution model as a custom channel, built and monitored based on which gifting platform you are using.
SYSTEM REQUIREMENTS
HubSpot Marketing Hub Professional
HubSpot Sales Hub Enterprise